Welcome

Hi, I’m Jennifer Gilmore — photographer, business owner, and mentor for photographers ready to grow.

I started Gilmore Studios in 2002 with no roadmap—just passion, a camera, and a love for business. Now, I help photographers build profitable, streamlined studios without the guesswork.

You don’t have to figure it all out alone. I’ve been there—and I’m here to help you go further, faster.

NICE TO MEET YOU
I'm Jennifer Gilmore

After years of running fully booked, high-end Santa sessions, I realized most photographers were either undercharging, overwhelmed, or unsure how to create a magical experience that made money and have clients coming back year after year.

I designed the Santa Experience Workshop to give you everything I wish I had when I started — from pricing and planning to workflow and wow-factor. Because yes, Santa sessions can be joyful and wildly profitable… with the right roadmap.

I never set out to become a coach. I just started helping other photographers the same way I wish someone had helped me when I was figuring things out.

Over time, photographers began reaching out—asking how I booked repeat clients, ran profitable mini sessions, or managed a business that actually supported my life (not the other way around).

And I realized: I love this. Helping others grow their business, find clarity, and feel confident again? It’s just as fulfilling as picking up my camera.

So now, I’m sharing what I’ve learned over the last 20+ years—not because I have all the answers, but because I’ve been in the messy middle and found my way through it. And I know you can too.

How It All Came Together

My favourites

Freedom, Faith and Family

most grateful for

Pilates and cuddles with Pixel our dog

daily ritual

Hot chocolate!

drink of choice

How to win friends and influence people

go-to book

The Office & recently the Amazing Race

netflix binge

I’ve walked this road. You’re not alone—and I’m here to help you take the next step (and the next... and the next).

Support From Someone Who Gets It

Join the fun

No starting from scratch. I’ll share the exact guides and systems I use in my own successful studio.

Custom Tools + Templates

You get direct feedback, honest answers, and zero judgment. We get to work - together.

Real Talk,
Real Results

Ready to be wildy successful?

Prepping for a family session? This free checklist covers everything—from gear to workflow—so you can show up confident and ready.

Planning & Productivity

Having go-to email templates makes client communication so much easier (and faster). Here’s a free one you can use for responding to a family session inquiry—feel free to tweak it to fit your voice!